https://datafloq.com/read/big-data-privacy-big-deal/26
http://www.esg-global.com/blogs/big-data-security-analytics-meets-identity-and-access-management-iam/
http://www.forbes.com/sites/ronhirson/2015/03/23/uber-the-big-data-company/#7b9d1c1425f4